Clarify & Choose

Starting a business can feel exciting and overwhelming all at once.You might wonder how to know if you are ready to start a business, especially if your life already feels full or messy. Maybe you have ideas scribbled in a notebook.Maybe you have half-finished plans, a lot of self-doubt, or a million tabs open. Here…

When you first get excited about building a business, it is easy to jump straight into the fun stuff.You start dreaming about the offers you will create, the brand you will build, and the audience you will reach. But before you do any of that, there is one important decision you need to make.You need…

When you are creative and full of ideas, picking just one thing to focus on can feel impossible.You want to help everyone. Teach everything. Create it all. I get it, because that was me too. When I first started HomeMadeLovely, I was not thinking about niches or markets or ideal audiences. I just wanted to…

If you’ve ever gotten excited about a business idea—only to freeze because it feels too big, too complicated, or just plain overwhelming—you’re not alone. In fact, one of the biggest mistakes I see both new and seasoned entrepreneurs make is diving into something that doesn’t actually fit their life right now. That’s why I created the F.I.T….

You’ve got a dream tucked into the back of your brain (and probably a thousand tabs open too). You’re juggling family, laundry, maybe even a job… and yet something in you still whispers, “I want to build something of my own.” That was me, too. I didn’t have a roadmap or a business degree — just…