Hi, I’m Shannon.
Creative Business Coach. Author. Teacher at heart.
I help creative women build simple, profitable online businesses — so they can make money doing what they love, without burning out.
What’s Your Business Personality?
Take this quick 7-question quiz to discover how you work best, so I can give you curated resources to help you start (or revive) a business that fits your life and actually makes money too.
After more a decade running HomeMadeLovely.com — where I helped thousands of women simplify and style their homes — I know what it’s like to juggle motherhood, business, and everything in between. I’ve created and sold digital products, published books, learned what works (and what doesn’t), and rebuilt my business to fit my life better.
Now I teach others how to do the same — with strategy, systems, and space to breathe.
I didn’t set out to become a business coach.
I just wanted to share what I was learning about making a home — decluttering, decorating, building rhythms that made life feel less chaotic. That little blog turned into a business that helped support my family, led to two traditionally published books (with nearly 20,000 copies sold), and generated over $600K in revenue through a mix of product sales, ad income, book royalties, affiliate earnings, and brand partnerships.
But it also taught me a lot about what not to do.
Like chasing every shiny object instead of staying focused. Getting distracted by what everyone else was doing. Trying to do too much at once. Or focusing on things I couldn’t control. And burning out because I didn’t have the right systems or support in place.
The truth is, I learned the hard way how to build a business that works — and now I help other women skip the mess and find a simpler, smarter way forward.
Here’s what I know for sure:
• We don’t need to do everything — just the things that actually fit our lives
• Burnout isn’t a badge of honor — it’s a red flag
• Simpler strategies almost always work better than complicated ones
• It’s okay to grow slowly (on purpose)
• Selling doesn’t have to feel gross — it can feel like serving
• We can build a business that makes money and leaves room to breathe
This Is Me
My Professional Bio
Shannon Acheson is an author and creative business coach for small business owners who want to build a profitable online brand that fits their real life. As the founder of HomeMadeLovely.com, she quietly built a successful digital business while homeschooling her three kids and managing the everyday chaos of family life.
Over the last 14 years, Shannon has written two traditionally published books, partnered with more than 100 brands, and built a loyal audience of readers and customers. Her first book, Home Made Lovely, has sold over 15,000 copies, and her blog has received more than 20 million pageviews.
Now, through ShannonAcheson.com, she combines her love of content strategy, creative entrepreneurship, and real-life encouragement to help other creatives and content creators build meaningful, money-making businesses without burnout or overwhelm.
Shannon’s approach is warm, thoughtful, and deeply practical. She believes in sustainable growth, simple strategies, and using your gifts to create a business you love. Whether you are just starting out or pivoting after years online, Shannon is here to guide you with clarity, encouragement, and real-world experience.