Ep 010: From TikTok Shop to a Six-Figure Low-Ticket Funnel – with Brit Rhea

00:04
Welcome to the Shannon Acheson Show, Real Business Talk for Real Life. I’m Shannon, creative business coach, digital product lover, and your strategy sidekick. I’ve built a business that fits my life, and now I help other women do the same. No hustle, no fluff, just smart, honest conversations about building a business that works for you. Let’s dive in.
00:30
Hello and welcome back to the show. Today I am so excited to have Brit Rhae here. Hey Brit, thanks for coming on and welcome to the Shannon Acheson show. Hello, thank you so much for having me. I’m so excited to be here. Yeah, I’m so glad we could finally get this sort of on the books and meet face to face. Let’s sort of start from the beginning. If you can just…
00:53
Tell us a bit about yourself. love this so much more. Initially, when I started recording these, I would read people’s like professional bio, but I feel like everybody loves to hear it so much more from the person themselves. like, tell us a bit about yourself and what you’re doing online right now. Yeah. Well, I live in Nashville. I have an entrepreneur husband as well. So the business.
01:15
Um, ownership just kind of runs in our little family. have a five month old son. So first time mom over here. And I’ve been in the online space for a couple of years now, but right now I’ve really been focusing on, um, digital marketing. I’m an online business coach and I help other coaches and service providers market their digital products or their services and really focusing in on systems, automations and
01:43
creating leverage within your business. So you’re not just glued to your phone all the time or constantly on that content hamster wheel. You we didn’t all sign up to be content creators, right? We run a new business and we have things to do within the business. So really just teaching people how to work smarter, harder for their marketing. Yeah. Yeah. I know that’s fair. I love that so much.
02:05
I actually did start out as a content creator running a blog. But over time, it got more and more and more complicated. So as many systems as I’ve been able to implement in the last few years, I’ll take it. Like hands down for sure. Okay, so what were you doing before this? You said you’ve been online for a couple of years, but I’m pretty sure you weren’t always doing the exact same thing before. No, my journey has been all over the place. originally I was…
02:32
very interested in e-commerce. I had an online boutique for about a year or so and that was a giant learning curve. I had a women’s accessories brand. I loved it. I learned so much and honestly I’m grateful for that experience because I wouldn’t have learned ads and really kind of gone that route had I not started with physical products and long story short
03:00
I started selling on TikTok shop. don’t know how familiar you are with TikTok, but they have their own seller platform, TikTok shop. They’re basically trying to compete with Amazon, but I started on there. It was very serendipitous God timing because I started on there right when TikTok shop hit the U S and so they were really favoring videos that had shop products linked to them. They were really favoring sellers. So my business just exploded by me.
03:29
just utilizing that platform, I think, and trying to emulate what some of the other creators were doing. And that was just the wild, wild west. I mean, it was so fun and so stressful all at the same time. And I was ordering inventory and not, like, I’ve never done this before. I don’t know how much inventory to order. I was experimenting with lives. I was experimenting with ads. I was posting videos. I was just like doing it all and having a blast.
03:57
I ended up getting to a point in my business with that. I was doing some drop shipping as well, but most of my profits were from actually, you know, it’s harder to have good profit margins when you’re just drop shipping and you get more autonomy with your brand too. But anyway, I was getting to a point in my business where I couldn’t scale it. I mean, there was inventory all over our bedroom. It was a hot mess. Like something had…
04:24
to change and I was spending hours a day packaging orders. I was like, this is a great problem to have, but where do we go from here? You know, I can’t keep doing it the way that I’ve been doing it. I don’t really want to go to a warehouse every day or an office space. Like I wanted to be a mom. I wanted to stay home. I’m gonna hang out with my dogs at my house. I don’t want to hire people. I don’t want to have to go, you know, have a warehouse. Like how do I scale this?
04:52
And at the same time, I was seeing a lot of the online world kind of changing towards done for you, digital products, digital marketing. And it just blew my mind that people were buying these courses, buying these products. And then there was no fulfillment afterward. I was like automatic fulfillment. can’t even imagine a world where I would have to like hours, you know, packaging everything. And that was just very, very appealing to me at the time. I was kind of.
05:23
And experimenting with that a little bit, I started a separate TikTok for digital marketing and talking about just making money online. I was doing the whole master resell rights. If you’ve heard of some of those courses that were really popular at the time. So I was hopping on that trend. I… Sorry. Yeah. I hate to interrupt, but just in case some of my audience doesn’t know what that is, because I know what it is and you know what it is, but what does that look like? What is master resell rights like? What does that look like?
05:52
Great, great question. So it is a done for you digital product or digital course that you have whenever you purchase it, you have the licensing rights to resell it to someone else as your own product, but you get a hundred percent of the profit. So it’s a little bit different from like an affiliate marketing or being an affiliate for a product. You only get a percentage of that commission with this. You technically own the product. Now you can’t change it or rebrand it.
06:19
but you can resell it so you don’t have to create it. It’s a really great step for beginners who have never created a course before, because I know how intimidating that can feel. So it was very appealing to people who were just getting started and you can kind of learn while you earn, so to speak. You can learn how to do digital marketing because that was the majority of these master resell rights courses about how to learn and market, but you can also earn the full.
06:48
And you, so you said it’s different from affiliate marketing because with affiliate marketing, the person who created it still gets a portion of the profits when you sell it, but you get a portion of it with master resale rights. You pay like to buy that, like you buy into that course, correct? And then you also have the option to sell it, not just like learn from it. Correct. Yep. Okay. it, or you can turn around and sell it kind of as your own product, essentially. Okay.
07:13
Um, yeah, so good option for someone who’s like, well, I want to test this, but, but I don’t know what I’m doing and I don’t necessarily want to build a course, but then the flip side of that, cause you’ve moved away from that now, right? So the flip side of that is what, what made you move away from that? Well, I, I think I posted a hundred days on TikTok and made like,
07:37
maybe one sale from Master Resale Rights and that’s fine. It was like a brand new account and I didn’t know what I was doing. It’s very different making content for a personal brand versus physical products. mean, it’s just a completely different world. So I was just experimenting and I just had this idea, because I did want to eventually create my own products. I just didn’t really know what it would be about.
08:03
I was like, well, I could teach other people how to sell on TikTok shop. Um, that’s what I know a lot about. was already having people DM me all the time asking me to help set up their shop. And I was taking a couple coaching calls, uh, for TikTok shop at the time too. So I was pretty in tune with what people were wanting and asking. So I like, I could just put this in a guide. Um, so just had that wild hair idea and ran with it. So I put together this little $37 ebook and.
08:33
I spent about three weeks. This was not like a well thought out launch at all. I didn’t know what I was doing. I just started making videos about TikTok shop that would be appealing to beginners. And those videos started to do really well. Cause I guess a lot of people were searching for it. TikTok is a lot like a search engine, similar to YouTube or Pinterest where people go in and type things in. So those videos were popping up a lot.
08:59
And within those first couple of weeks, just talking about it and also kind of teasing my guide, I got a couple hundred people on the wait list. And then I launched that product beginning of 2024. And it did extremely well. I mean, it just popped off within the first day and then it just kept going and going. So that’s kind of how I got my start, like creating my own digital products was just thinking about what could I,
09:28
how can I leverage my own experience and expertise? And then over time, I I was still selling those master resale rights courses through the majority of 2024, or at least like halfway through 2024, I was doing both. But I noticed that every time that I had something that was my own, it was more sought after because it was original. And I knew the master resale rights was more of a trend.
09:57
The longevity of my business was not going to be sustainable just off of those products. So I did hit a point where I was like, yeah, I need to be thinking more long-term for my business. And where do I see this going in three years, five years, 10 years down the road? It’s probably not selling someone else’s product. It’s probably creating a strong personal brand and starting to leverage, you know, my own knowledge.
10:21
And I started to get more confident too, as I was doing this and more confident in helping people and creating my own things. Yeah. Yeah. Practicing that and being online all the time and, and, and learning from it. Right. Um, so I have a question too. Like, I know at one point you mentioned, if I scroll way back in your Instagram, there was, um, you were talking about faceless marketing. Is that what you were doing at the same time as the master resale rights? Was that like sort of together? And then you went, you decided, okay, no personal brand is going to work better.
10:51
Yeah, I was kind of doing like a million different things at once. Fair, no, totally It was actually a point in time. had like two, like I had a regular Instagram account and a faceless account. I was trying to do all the things and was very thin. Last year was a lot of like, let’s throw spaghetti at the wall and just see, see what happens. So yeah, my Instagram that you’re on right now, if you scroll way back, did start as a faceless account.
11:18
And that was fun. It was appealing to me at the time because I was like, oh, I don’t have to film. I could just use these really fun B-roll videos. And then I started noticing that everyone was using the same content banks. It was really hard to find original content that- Right. that out. Like it’s not as easy as you might think. Yeah. It’s a little bit harder in some ways because you can’t just throw up your phone and, you know, talk to the camera, which is one of my strengths.
11:47
So I was noticing it was actually taking me longer to create content. And I’m not like a Canva wizard, right? I noticed girls that were doing really well were just making things extremely aesthetic. They had all the fun fonts and everything, know, picture perfect on their stories. And I was like, man, this is kind of harder. And it takes a lot of time to put all that together, right? Like you figure like there’s a lot of like positioning and words and font, like,
12:16
My words long ago background is graphic design. I’m, I’m decent at that, but like, it’s a lot. It’s a lot. Yeah. Realize that it is just as much time, sometimes more time. And then on top of that, I wasn’t able to repurpose the content that I was creating for my tech talk because my tech talk was all just talking to camera videos. Right. Man, I want to just post on these. So it really got to a point where I was like, I am creating so much more work for myself.
12:44
My faceless account isn’t just like taking off like I thought it would. It’s not as easy as everyone was claiming. So why don’t I just bite the bullet and turn this into a regular account? That way I have one Instagram, one TikTok. It’ll be easy to repurpose and just focus on my personal brand. So you really focused on what was going to make the ROI be better, right? Like the return on your time, like what you were doing. No, that’s, that’s fair.
13:14
Because I was also still running my accessories brand at the time. I was like, okay, this is way too many things. Yeah, that’s a lot. My brain hurts. Yeah, that’s a lot. But there are times in business where you kind of have to, and I hate to say this as someone who’s like, no, pick your lane, do your thing. But it’s like, sometimes you do have to throw spaghetti at the wall to see what’s working and go, okay, nope, nope. Oh, this is doing well. Like you have to experiment and you have to try and you have to keep trying, especially if.
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say you’re doing that and none of it’s working and you just have to keep persevering. Not that that’s the case with you, but I think in general. Yeah. I mean, that’s like the biggest lesson for anyone out there, you know, at the, in the weeds at the beginning of their business being like, what am I doing? You have to just be fearless and keep going and follow the random ideas that you get. Some will work. Some will not work the way you think they will, but they’ll lead to the thing that does. And it’s all just about pivoting and
14:12
having the perspective of failure is just feedback. Maybe you’ve heard that before, it might sound cheesy, but it is so true because it’s easy to be like, that didn’t work. So I’m a failure or I’m not cut out for this. Or there’s a lot of stories that we can tell ourselves around these things. So we have to be really careful how we look at the whole journey. know, true. the reminder is really good sometimes too, right? Cause if you’ve been in the weeds for a while, it can be really hard to pull yourself back out.
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and be like, no, no, I know this. It’s okay. It’s just feedback. It’s just learning. Yeah. mean, when I first, this is one of my favorite kind of stories to tell because I wish more, had heard more just business owners opening up about the very beginning of their journey because I didn’t really start my business before I quit my job, my like five job.
15:08
Um, I just always wanted to be an entrepreneur and it kind of, was other things going on at my current job that weren’t really aligning. So I was kind of seeing the end of the road there and my husband really, he just, I have to give him all the credit because he basically, he’s like, you just should quit. Like just do it. He’s like the most optimistic supportive person ever.
15:31
And I’m like, really? I should just do it. He’s like, yeah, you know, we’ll, we’ll just live off my income for a couple of months. I’m sure you’ll figure it out. So, and I was like, why not now? You know, we didn’t have kids yet then it’s like the stakes weren’t that high. was like, okay, worst case scenario, we drain some of our savings and I’ll go find a job or whatever. We’ll figure it out. You know, I just quit cold Turkey and the first six months I failed and failed and failed. I didn’t even start my accessories brand.
16:00
blew up until six months into my journey. And so for anyone that’s failing or just experiencing a lot of that uphill battle in the front end, just know like you’re not alone. I don’t think people realize, and I sometimes I look back, like, if I had known how hard this was gonna be, I don’t know if I would have done it in the beginning, you know? You just don’t know how long it’s gonna take.
16:28
But truly, if you don’t give up, like success is inevitable in some way, it will probably just surprise you how it will come into fruition. it’s true. It’s true. And you say that and like six months, like looking backwards over the course of a lifetime, like doesn’t seem like a lot, but like when you’re in that it’s like, Oh my gosh, like really is this a lot. Okay. Yeah. So no, that’s true. And just keep, keep going. Like that’s kind of like the
16:56
one of the definitions of being an entrepreneur, right? You just keep going. Yes. You have to love the game. Yeah. I see it as like a video game and it’s fun for me. I try to keep it playful because there are just a lot of failures and things that don’t work. So it can get discouraging if you don’t keep it light and don’t take everything so seriously. you, you, it’s not for everyone. You do have love the, the game and the grit and kind of the self-development.
17:24
Yes, all the time. All the time, the self-development, right? Because, yeah, like, just your mind, not just your skills, but like your mindset and how you think about things. Like, it’s constantly, I feel like people who love to learn are really good entrepreneurs because it never stops, ever, especially online, I feel like. Yeah, no, that’s awesome.
17:54
Did you ever feel like pressure to try like whatever paths were proven, like whether that’s reels or blogging or YouTube, even when they didn’t feel like you, or you were always good to do what you kind of wanted to do? Oh, definitely felt pressure. I mean, I think that’s why I started Faceless Marketing is I just saw people being successful with it. And I also am just a little bit more introverted. And at the time,
18:21
Was kind of scared to put myself out there as a personal brand, even though that what I was doing on tick tock for some reason, Instagram felt a little more intimidating and I had, you know, friends and family on Instagram. feel like I could just like be this alter ego person. don’t So I definitely struggled with the visibility piece of it. And I think faceless marketing is the best example of that feeling the pressure of like, Oh, I need to do it this way because.
18:50
people are having success with it, even though that was not geared toward my talent is not in graphic design and making the text look pretty. My talent is connecting with people and talking and I didn’t get to do any of that. So I learned that, you know, over the course of a couple of months, but sometimes you have to try things that aren’t aligned to figure out that they’re not aligned. So true. Yes. Very, very, very true.
19:18
Okay, so with all of that, when did you decide to create and so you did the TikTok, the shops guide, like that, but then when did you my exposure to you actually was Instagram and it was low ticket launch code. So when did that come into play? When did you sort of what inspired that offer? And when did you start with that one? I started with that one towards the end of last year. So basically,
19:44
I had a lot of decisions to make in my business last year because I was feeling a little bit burnt out from TikTok shop for a variety of reasons. That was kind of a whole nother can of worms. But I was like, I can’t be doing all of this. Like I need to, if I stop my accessories brand, that means eventually I have to stop coaching TikTok shop because it’s not fair to be coaching on something that you’re not actively doing, especially TikTok shop because it’s changing.
20:13
so much. So I was like, okay, I, I need to just stop this brand go all in on digital products, go all in on digital marketing. It’s time to leave the nest of master resell rights. And like I have, I had to really do some hard stops and that was a really tough decision to make because I just found out that I was pregnant. And even though like that was totally planned, there is still that moment of like,
20:42
Oh my gosh. Okay. Like, let me try to get all my ducks in the row. Like, how are we going to do this? I already felt spread thin with time. So, so that was one of the biggest catalysts too of like, I felt like I had this hourglass timer, you know, dropping sand and I was running out of time before this baby got here to really like launch my own offer suite. was starting from scratch.
21:08
Really, I stopped selling my TikTok shop guide. I stopped my accessories brand and I stopped master resale rights almost within the same couple months. So I was really pivoting hard and I knew, I was like, I need to cut my losses because yeah, I might take a little income hit, but I know that I have the skillsets. Like I know my gut’s telling me this is the direction that I need to do and I need to think long-term and just trust myself. But that was very difficult to do. That was also really sick.
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class in first trimester. So there was a few months there that I was like basically bedridden. But yeah, so what I did, what I always do, I think like, okay, how can I help people based on what I’ve learned? And at that point, I had a lot of experience selling courses, creating my own guide, selling that.
22:00
I was already like experimenting with ads with some of the done for you products. And I was like, man, I could maybe just put this all together. Uh, so that’s kind of how low ticket launch code started of, okay, my expertise is kind of in low ticket digital products. So let me teach people how to create their own digital product based on their passions and their expertise. Yeah. So them how to package that up in a way that is sellable, but
22:28
that’s positioned correctly, people will actually want to buy and then show them how to use a simple low ticket funnel to sell it. And if they want to sell their higher ticket things on the backend. So I was doing done for you funnels at the time too, and started coaching for digital marketing and digital products. So that was kind of my backend offers. And I ran that. I mean, I still run that funnel to this day. it’s.
22:53
It’s made me over six figures since starting it. And it’s just been an incredible learning experience too. Yeah. Yeah. Because I’ve noticed, you know, ads kind of just amplifies whatever you’re doing. So, um, I learned very quickly the type of people that I was attracting, the questions that they had. Um, so just doing that funnel for a long time gave me the runway to optimize.
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correctly and just really figure out like what is that sweet spot offer for people going through this and what and what do they want? Right. So that’s kind of how I started low ticket launch code. And now that was kind of the launch pad for my online business coaching. Yeah. Really pivoting. Yeah. So
23:40
So low ticket launch code and your TikTok shop thing. So for me, think a low ticket offer, I love low ticket offers. I’ve used them for years on my other business, Homemade Lovely. And everything from courses to workbooks to all the things. And I think what I’ve learned in that time really is each one, regardless of whatever, if you start with one and add on later, but they need to solve one specific problem. So your TikTok shop, TikTok shop.
24:08
One, like that was one specific thing people needed to learn how to do that. Low ticket launch code was, okay, now create this product and get ads running to it as fast as possible. I think it’s what it’s like low ticket launch codes, like start to finish like five days, get it done. Right. Yeah. It’s a seven day program. Seven. Sorry. Okay. Yeah. And it’s just to get people out of their head and like just doing it. I’ll tell you what to do every day. Yeah. Some days are a little bit more work than others, but like people just really.
24:38
you know, take forever. Some of it’s just mind games too, or just not making it a priority. But part of the point is like, get it out there and then, yeah, and then start to refine. It’s true. It’s so true. Cause I’m, like I said, I’ve been in the blogging world for like 15 years. And so like for us and a lot of the bloggers I know, like our revenue actually came from ads on our site, right? So we got paid for having ads on our site.
25:03
And so when Google started changing traffic stuff, that changed. so now a lot of bloggers are like, okay, now what? Now how do I do it? Excuse me. And it’s like, well, have an offer, sell something, solve a problem for your people. You already have the people. Like this is the crazy thing too. And so, yeah, so I’m a huge fan of like low ticket offers because they’re a super great starting point to test out where things are, like what your people are looking for.
25:29
They don’t take as much work as a ginormous course, because trust me, I’ve built a couple of those too. Right? And so it’s a really great, like I loved like your low ticket lunch code was great. Like it was laid out so well. Okay. So let me see. So did you start with that with ads like right from the beginning when you launched low ticket launch, low ticket launch code? Yes, I did start with ads right from the beginning. Yeah.
25:59
And it was crazy how like looking back, because I didn’t immediately start with ads for my TikTok shop guide. And it took me four months to hit, you know, a five figure month with just organic on TikTok. And it took me 30 days with ads. And so it just goes to show like the power of ads when things are set up correctly. And you really haven’t offered that.
26:27
people want, but yeah, I started with AdSprite from the get-go because I was like, well, first of all, I can’t be teaching this if I’m not doing it. Yeah, it’s real time. But also, I got to get my business back and going. I didn’t have any offers. That timer, yes. was fire under my booty a little bit. Yeah, Yeah, and AdSample. Yeah, and time to get the cash flow coming in again. Yeah, yeah. And so then you also have another…
26:54
course, atomic ads. So how is that different from what’s taught like in the other in the first course? It is a lot more in depth. So it’s for peep. So low ticket launch code does show you how to launch the product, but it doesn’t really go through in depth how to optimize how to really go in and run your business like a business with ads.
27:17
And so the atomic ads has extra lessons on how to scale. has extra, a lot of extra resources too. There’s like a whole business calculator, profits calculator really shows you like for the longterm how to incorporate ads in your business instead of just like, here’s the launch setup, know, on your way. Cause that really wasn’t the main point for low ticket launch code.
27:39
And I was just getting a lot of questions from that offer about people wanting to learn more about ads. And I was learning so much from running that funnel. So it was just kind of the natural next step of like, me put this all together and really support people wanting to, to make ads an integral part of their business. Yeah. Yeah. Logical next step. That’s very true. Yeah. That’s kind of like the theme of my entrepreneurial journey. It’s just been like the logical next step of
28:09
what I’ve been learning, just kind of show other people along the way. Yeah. And there’s something I heard a long time ago. think it was, um, Rory Vaden from Brand Builders Group said like your most powerfully positioned to serve the person you once were. You don’t have to be ahead of them. You can just be like a couple of steps ahead of them. Right? Jamie C, if you know who she is, she has a quote, she’s an entrepreneur, but she always says you only need to be 10 % ahead of someone else in order to help them.
28:38
It’s true. It’s true. And that’s, think that’s something important to remember too, right? Like, especially like in all the mindset stuff, if it creeps in that you’re like, like that imposter syndrome of like, how, what do I have to show somebody? What can I teach somebody? Well, we’re all a little bit further ahead than someone else, right? Like being a mom, being a, you know, I don’t know, all the things. And so you have something to share and teach someone. You just have to pay attention and figure out what it is. Yeah. Because it’s very easy to get.
29:07
lost in the, in the sauce and you see online, there’s always someone out there doing something better, making more money than you more successful, whatever it is. And what I’ve learned is people want to learn from you. You know, I, my business coach, for instance, she is not making the most amount of money ever. I could go hire the person. Right now making millions a month or whatever, but I really resonated with her and her values and her perspective on business. And.
29:37
her morals and it’s so much about, and that’s the beauty of building a personal brand is there’s only one of you. so you just learn over time and you become more confident in yourself knowing that people choose you not just for your accomplishments or yeah, I mean, you need to embody your transformation, but it’s way more about who you are and them kind of aligning with you as a person. Right. Which is why there can be so many people
30:07
teaching the same thing, right? It’s because we do identify with different people and we connect with different people more. Yeah. And that’s one of the struggles I hear from beginners in particular over and over again. It’s like, oh, I’m too late to the game or my image is too saturated. Like why would anyone want to buy from me? And that’s very valid to think in beginning, but that’s just what you learn over time. People will want to learn from you. Yeah. No, it’s very, very true.
30:37
Um, so I’m just curious, do you, do you often see, so was it scary to go more deeply into ads when you created Atomic Ads or, or were you good with that? You’d learned the things and it was okay to create it. It was a little bit, it was a little bit scary. mean, teaching something new in general, it’s always a little bit intimidating putting out a new offer because you’re not sure. You don’t know what you don’t know.
31:06
Yeah, I don’t, you know, there is a side to ads in particular. think if you don’t market it properly where people kind of think it’s like a silver bullet and they get the, I get a lot of the questions that are like, well, does this really work? I hate that question. It does work, but it’s not a silver. So many variables. So honestly, the hardest part of the ads course in particular wasn’t necessarily putting it together.
31:34
It was more so learning how to market it in a way that’s going to attract the person who understands that it’s not a silver bullet. It’s not a magic pill. It still work, but it’s a really great tool to scale what’s already working. Right. Yeah. No, I agree with that because I do feel like, and I think sometimes as, as not all entrepreneurs, but some entrepreneurs where it’s like, that person knows better than us. So I’m going to go do that. And it’s like,
32:02
Well, no, you still have to have your head in your own. Like you need to know what that your product is something that your people want. Like there’s so many variables with running ads. When people say, well, is it going to work? It’s like, well, um, is your product any good? Like, yeah, Right. What your question is that? Yeah. Yeah. No, it’s, yeah, I feel like too. It’s a valid question to some extent because there’s people are seeing more ads now than they did before. So they’re like, well, is this version going to work for me? Is it going to be different?
32:32
Anyway, yeah, I that’s totally fair. So you are doing coaching. like I noticed, yeah, you do coaching. You have a group thing that you ran, Freedom. Tell me what it was again. Yes, I have a group program called Freedom CEO Academy. And it’s basically the next step for people that want to really use, utilize smart systems, funnels.
33:01
also want to create, it’s all about creating leverage in your business. So the tagline is like, you know, build a six figure business without the burnout. So I have girls in there, even some of them that aren’t running ads per se, and just want to learn how to market their position and market their digital products better. I have a woman in there who is tired of the sales calls. She is actually switching to homeschooling her kids.
33:28
So she has like 12 hours a week to devote to her business. It’s this is like a mirror. I always attract people that are like very similar to me. One of them is about to have a baby any day now. You know, it’s just funny the people that you talk to are like, oh, these are like very parallel to a lot of story. But yeah, that program is amazing. I just launched it a couple months ago, so it’s still fairly new.
33:56
but it’s all about creating leverage in your business, running your business like a CEO and also refining your offer suite so that it’s sellable and scalable. And we’re not doing like all these one-on-one calls. We’re not doing all the sales calls. Like that is also a big part of my journey to becoming a mom. And wow, it is a very jarring for time. You’re gonna learn time management very quickly.
34:22
And so I’m really glad that I created a lot of these systems, but even, you know, I’m still learning how to scale my business in a way that’s sustainable. And I’ll just give a quick example. I had so many people reaching out to me from running that low ticket launch code that was wanting the funnel done for them. And so I was offering that as a service for a while and that went really well, but I was the only one doing it. And I just didn’t have the bandwidth. This was also like.
34:52
right when I was having my son. So I didn’t have the bandwidth to think long-term for this and hire out a team that I knew could trust to do a good job. Like it was just a one-woman show of me doing the funnels and they take a lot of work. So was like, man, I don’t think this is the season for me to be directly putting my time for money in this way. And so I would love to eventually bring the funnels back and have like a VA or.
35:19
a couple of team members that I know could do a good job and then me just be more of the point person for that because it is such, I still have people in my DMs asking for funnels for you. So I’d love to bring that back, but that’s just one example of being like, okay, I’m going to stop this. even changed some of my private coaching around to only supporting clients three days a week instead of being available every day. just little tweaks like that. And I’m even,
35:48
almost about to just move my private clients into the group program and just scale that because the more I get into it, I just keep simplifying everything and refining everything. Yeah, which is, which sometimes takes time to learn. And then sometimes it’s most definitely life season, right? Like you mentioned, you have one person who’s homeschooling. Well, I used to homeschool my kids. They’re grown now.
36:13
but I used to have like very minimal time to spend on any business stuff because that was the season, but now they’re grown and I suddenly find myself going, oh, I suddenly have lots of time. It’s such a straight, like I don’t even know what to do with myself. Cause I’m like, wait, I have like all day every day aside from making lunch. Like what is this? And so, but I remember the weeks like, yeah. So you really have to schedule or adjust.
36:40
based on your life season, right? And figure out what works for where you’re at. I love that word season because I see a lot of people that have kind of the same business ethos as me talk a lot about balance. And I don’t necessarily believe in balance. I don’t really like that word and I don’t look at it that way. I just look as seasons. You know, when I was putting together my group program, I had to record a ton of modules. I had a lot of work to do putting together the curriculum.
37:08
That was a season that I had to be more in a building phase. Now I’m in a little bit different of a season, but even with my son, you know, he needed me a lot more those first two months. I mean, he still needs me a lot, but now, you know, he’s almost six months. We get a little bit of part-time help. have a nanny that comes to the house 15 hours a week. So I get some deep work done and still some time to take calls and do uninterrupted, right?
37:36
Yes, on your own or if I need to record things, you I can have him on my lap. Even though for the most part, I’m really glad that I can still hang out with him and like post or check emails. There’s so much flexibility, but yeah, it really is all about seasons and deciding what needs to be a priority for this amount of time or this month or this couple of months. It’s always going to be changing.
38:04
Because no matter what anybody says, we can’t do it all all the time. Like there just are, yeah. I like the word balance and I like the idea of what I think it is, but it’s more, it is really more about season and where you’re at than this perfect balance of hours and time and even attention. Because it’s not always balanced. It’s just not, it can’t be. There are different life seasons. I’m at an age where my parents are getting older.
38:33
My dad is sick. So like there’s just, there are different things that come in and you really just have to juggle things around and make things work. I also used to think like passive income is different than people make it out to be, right? Like it’s not, you know, a course, something you put together. It’s something you create, you spend time creating and it’s intense time creating it, like you said, but you create it once and then you don’t have to do a lot with it again for a good long time. Like it might need revising at some point, but.
39:03
Right? Like I think that’s more what I think of when I think of passive income is something that you’re not, it’s not time for time for dollars all the time. And I think you’re really smart to be doing that with your group program. Yeah. I struggle with marketing it as passive income because there’s really like no such thing as truly passive income. I guess you could be like a hard money lender or something, but there’s probably something out there where it’s just investing. But, yeah, I
39:31
Because I struggle with that too, because I don’t want to bring in the wrong people that don’t acknowledge the work that goes into it. But it’s really just about working smarter, not harder. How can you create leverage? How can you have those systems in place? So when life is lifing, as it does, you’re not worried. You’re not worried like, oh, I didn’t post today, so I’m not going to make any sales. I know that I have a baseline of income.
40:00
even if my kid is sick for a couple of days, even if I can’t be online for a couple of days or a couple of weeks, I know that things are taken care of and that’s kind of the point of what I’m doing. Yeah. And I love systems. Oh my gosh. Seriously. It’s the best thing ever, SOPs and systems, the best thing, which is so nerdy and geeky and weirdly businessy, but they really are like…
40:29
once you get them in place, they are such a good base to run your business from, like you said, regardless of what else is happening. have a lot of, I’m big on mindset too, and I can nerd out on that stuff all day. Part of the program is running your business like a CEO, but also having the correct mindset about things too, because I truly believe if
40:54
You love your business and you are really passionate about what you’re doing. you are just like, if obsession and passion is the standard instead of, know, just mediocre or feel like I’m free about it. There is a different flow. is like a creative divine flow that happens when we’re just in line, when everything is aligned, like what we’re doing, who we say we are and who we actually are.
41:20
when we follow our gut and do the offers that we’re really excited about, it feels magical. There’s energy to it. And it just becomes so, that’s when you get all your downloads. Why do you think you all your best ideas in the shower? Because the body’s relaxed. You’re out to think. get to rest out state. Some of that is nervous system regulation and just the basic routines. Are you sleeping? Are you taking care of your body? All of that plays into it.
41:50
And so that’s a big part of the program as well is learning how to tap into that energy and that flow and staying regulated so that content isn’t this thing at the end of the day where you’re where it just feels so heavy and hard and like, don’t know what to post. Like you can create this content that’s authentic, that’s easy to create, that’s fast. You know, I can knock out. We actually just did a content lab in our program where
42:18
We set a timer for 30 minutes all together on a Zoom. And I had some prompts and we just knocked out 15 pieces of content. Because it’s like, let’s all get in this flow state together. Bring your coffee, bring your energy drinks and like, let’s make it fun. And that’s part of the point too, is teaching people how to, it’s not just the strategy, but it’s teaching people how to show up with the right energy that just.
42:43
makes it fun, it makes it light. You get things done faster. This is a creative industry. We have to be giving that space for ourselves. There is a discipline to it, but there’s also an energy to it that we need in order to be creative. Yeah, and I love that you put that in as part of your modules or your trainings, because I feel like too, as women,
43:11
You know, you have a baby, your sleep gets interrupted. I’m perimenopausal, my sleep gets interrupted. Like we have to, we do have to sort of, I think we need to make sure that, I don’t want to like buzzwordy like self care and all that stuff, but like to go with the mindset stuff. Yeah, there’s work that has to be done in that space that results in really great creativity. If we remember to do it and not just the, you know, check the things off the list that we technically have to do for our business. Right? Yes.
43:41
That’s also why I love systems too, is as females too, like our hormones are up and down. And just like you said, there’s nights where I barely get sleep and there’s nights where, I don’t know if I’m really sleeping through the night yet, but he sleep until 6 a.m. this morning. I pretty excited about that. There are days where I have a lot of energy and there are days where I feel like a zombie. And that is just life. So I really maximize the time.
44:10
You know, I have these systems that are always running, but I have when I’m feeling that energy and I have those days or I’m in like my luteal phase instead of like my period or whatever it is, you can get to your cycle too. Yeah. Yeah. Of like a little trickier as we get older. Let me tell you. Not so predictable anymore. Okay. I’m going to maximize this time. You’re like batch some content. me, um,
44:38
do my makeup and get some real stuff. Just playing into, because I do think as females, we have to approach business a little bit differently. think we do. Having some of the masculine already set in place as a structure, we can lean into a little bit more of our feminine side and be more creative and go with the flow, so to speak. It’s true, because there are days where the energy is so, so high and there’s days where I’m like,
45:07
I’m gonna sit and stare at the wall for a while. it’s just, and those times aren’t always bad either because those are like mind wandering and you know, some great ideas sometimes come from that sometimes not so much, but yeah, I think that’s really important. And I, yeah, I love that you’ve made that part of your, part of your master mind. As a business owner to always feel the need to show up. It’s like the work is never done, especially online.
45:34
So I have a hard role. So my husband and I basically take Saturday as like our Sabbath and we don’t post and he doesn’t take clients. He’s in real estate. So he doesn’t take clients. I don’t post. I let my stories run out. Like I have some boundaries too in my business. And that’s another thing as a, know, for all your business owners out there listening to this, like set some boundaries for yourself. You don’t have to just ascribe to the belief that like you.
46:01
have to show up 24 seven. Yes, show up six out of the seven days, but rest and unplug and get off, get off that app and go touch some grass or whatever you need to reset. Yeah, no. So, so important because it’s so easy, especially like you said with online business or even if you’re not an online business person, but are connected 24 seven, like it’s so easy to just sort of be there, be online all the time. And it’s like, no, no, you really need that.
46:30
rest that break to stop taking it in and putting out stuff, just, yeah, touch the grass, send her tree, do something like that. Okay. So what is it? You talked a little bit about the nanny here. what is your, I think we covered this, like your days look different from day to day, right? Like, yeah, yeah, yeah. There’s no constant. Is anything constantly the same? Like, does your stay start the same or end the same, or is it just
47:00
really in flux right now? Well, always like non-negotiable try to have quiet time in the morning. Like meditate, pray, I’ll journal, I’ll read my Bible, and just get in that state of like, I need a zoom out and I have so much to be grateful for. And that’s my way of starting the day with gratitude and starting, I really think if you approach your business staying connected to your purpose, you…
47:29
You don’t worry about the day to day up and up and downs, you know, or if no one DM’d you that day, or if you made a big sale today, like you’re not as affected by the up and downs and it doesn’t mean anything about your self-worth. So I try to connect to that every single morning just to start the day. Um, in terms of our nanny, so I have part-time help, but it’s been all over the place. It’s, uh, it started as Monday, Wednesday, Friday, but she also has another part-time job. So her schedule is just.
47:56
here and there. So we’ve had to be really flexible with the days that she can come. So the days that she’s here, she’s not here for like a full eight hours, but she’ll be here for like four to six hours, three days a week. So those are my non-negotiable. Like I have to prioritize, okay, that’s the time I’m going to record this or like, are the things that I cannot do with the baby around? Right. need to do in total silence or total focus. That is what I prioritize to get done during that time.
48:25
Um, and then the rest of the day is just fitting in what didn’t get done during that time. And I am a very type B mom, so he is not on a nap. He just sleeps when he sleeps and his apps are, I he’s still little. Yeah. Sometimes he’s sleeping 30 minutes. Sometimes it’s a couple hours. I have been very flexible to just wait. I try to just be present with him, wait till his nap time and then like,
48:54
hurry and get some things done. But I’ve really narrowed my business down to, and I call this like the needle moving activity. So what are the income generating activities? So that’s getting a post in typically, sending out an email, I always try to do a daily email and then a couple stories. And that’s the non-negotiable thing that I get done.
49:19
And then if I know I have childcare for one day, that’s gonna be my project day. And that’s when I get to focus on my business. So reports and new trainings or launch that new offer, tweak my ads, whatever it is. I kind of use that time as like CEO day just to focus on my projects. But it really just depends. And my husband has a very different schedule too because he’s out with clients some days.
49:48
He’s at home some days. So it is great. do have him helping out here and there throughout the day when he can, but I’m kind of the default caretaker. Right. Yeah. Yeah. No, it’s good. sounds like you sort of found a good rhythm sort of for where things are at. We always do a walk at night. we have two Australian shepherds, so they’re pretty active. we’re always out and about walking. Yeah. Yeah. Yeah.
50:17
No, that’s so good. Okay, so we only have a couple of minutes. So what are you super excited about right now with regards to your business? Is there anything coming next that you’re super excited about? You don’t have to share details if it’s widely known or anything, but what are you excited about? Yeah, I’m super excited. So I have not launched a new offer in a while. Well, I launched my group program, but I’m all about simplicity, but I’m also all about just kind of, you know,
50:47
going, running with a wild idea that you have. And I’m hosting a workshop at the end of the month called Keyword Krazy. So it’s how to get people to comment the keyword on your reels. And that’s how you get more leads, more sales, how to actually structure your reels in a way that people are going to stop the scroll. See, you know, hear what you have to say and comment the keyword. You can use this for a freebie or your digital products.
51:14
Because if people can master that, can run those as ads. You know, I really wanted to step back and teach the foundations of content and do some deeper trainings on that. So that’s coming up at the end of the month. I’m really excited about that. beyond that, I’m just really refining my group program and kind of making that the best that it can be probably for the end of the year. But I’ll probably, I might do a few other workshops, but.
51:42
Keyword Krazy if you guys want to join, it’s literally $27. It’s like the price of lunch and you get to just do a deep dive and I’ll give you all my mini chat flows that I use because a lot of it is how you structure things on the back end so you’re not letting leads die in your inbox. So I’ll teach the mini chat flows. I’ll teach hooks, prompts, give you custom prompts for your business and just show you how to create good content that people want to engage with. Okay. And that runs when?
52:11
The end of It’s gonna be August 26th through 28th. So right at the very end. Okay, cool. So, okay, where can people go to learn more about you, get your stuff, work with you? What’s the best way for them to connect with you? Best way is just to go to my Instagram and DM me on there. It’s at Brit, B-R-I-T underscore Ray, R-H-E-A. I know my…
52:36
My names have to be, both of them have to be spelled out or people get it. That’s okay. My second one does too all the time. You can DM me and work with me through there. Cool. also do TikTok too, but I’m a little more, it’s a little easier to navigate the DMs in Instagram. Yeah, that’s true. So I will put all that in the show notes and make sure that that gets put in there.
52:58
Perfect. Very cool. Thank you, Britt, for coming on today. It’s been fun talking with you. so much for having me. This was so fun. And I love what you’re doing and just so uplifting to other female entrepreneurs. thank you so much for creating this space. Yeah, no, thank you.
53:16
That’s it for today on the Shannon Acheson Show. If you found this helpful, follow the show and share it with a friend. And hey, if you’re not sure what kind of business actually fits your life, take the free quiz at shannonacheson.com. It’ll point you in the right direction. Thanks for listening. Talk again soon.