Hi, I’m Shannon.
Author. Encourager. Homebody. Teacher at heart.
I help women create beautiful, organized spaces they love.
Every once in a while, I help them build a business they love too.
After more than a decade running HomeMadeLovely.com (where I’ve helped thousands of women simplify and style their homes), I know exactly what it’s like to juggle motherhood, business, and everything in between. I’ve created and sold digital products, published books, learned what works online (and what doesn’t), and recently rebuilt my business to fit my life better.
I started my blog in 2010, just wanting to share what I was learning about making a home… decluttering, decorating, building rhythms that made life feel less chaotic. That little blog turned into a business that helped support my family, led to two traditionally published books (with over 23,000 copies sold), and generated over $600K in revenue through product sales, ad income, book royalties, affiliate earnings, and brand partnerships.
But it also taught me a lot about what not to do.
Like chasing every shiny object instead of staying focused. Getting distracted by what everyone else was doing. Trying to do too much at once. Or focusing on things I couldn’t control. And burning out because I didn’t have the right systems or support in place.
The truth is, I learned the hard way how to build a home and business that works, and I love to help other women skip the mess and find a simpler, smarter way forward.
Here’s what I know for sure:
• We don’t need to do everything, just the things that actually fit our lives and serve our people
• Burnout isn’t a badge of honor – it’s a red flag
• Simpler strategies almost always work better than complicated ones
• It’s okay to go slowly (on purpose)
This Is Me
My Professional Bio
Shannon Acheson is the founder of HomeMadeLovely.com, a trusted resource for moms who want a calmer, more intentional home without chasing perfection. Through practical guidance on decluttering, home habits, and creating spaces that truly support everyday life, Shannon helps women fall back in love with their homes.
Over the past 15 years, she has built Home Made Lovely into a widely read lifestyle brand, reaching more than 20 million readers and customers worldwide. Shannon is the author of two traditionally published books, Home Made Lovely and The Clutter Fix, which have sold over 23,000 copies combined. Her work has been featured through partnerships with more than 100 brands and has resonated with women navigating real life, real homes, and real seasons.
What sets Shannon apart is her warm, realistic approach. She understands firsthand the overwhelm of busy family life and believes that a peaceful home is created through simple, sustainable changes, not rigid systems or unrealistic standards. Her teaching is thoughtful, encouraging, and deeply practical, meeting women where they are and helping them move forward with confidence.
In addition to her work at Home Made Lovely, Shannon has a long-standing love of creative entrepreneurship and enjoys supporting others who are building meaningful businesses that fit their lives. At the heart of everything she does is a belief that both homes and businesses should serve the people living inside them.