Easily write sales pages that feel good — and sell like crazy.
You sit down to write and instantly freeze.
You know what your offer is.
But every time you try to put it into words, you second-guess it, rewrite it, or avoid it altogether.
You keep holding back — not because your offer isn’t good, but because you don’t know how to talk about it.
And the longer you stare at the blank page, the more you doubt yourself.
It’s exhausting. It’s frustrating.
And it’s keeping your helpful product/idea/resource stuck in draft mode.
I’ve been there.
I used to think I had to sound like a “real copywriter” to sell anything.
So I tried writing pages that were polished, clever, and totally not me.
They flopped.
It took me years to figure out that what actually works is saying a few very specific things — in the right order.
Once I learned how to do this — how to say the right things in the right order — I wanted to make it easier for others, too.
So the simple formula I put together for anyone wanting to do what I did looks like this:
First, you start with the transformation — what your people really want.
Then you call out what’s not working, and why it matters.
Next, you share your story, outline the steps, and paint the picture of what changes.
Finally, you walk through the details: proof, price, objections, and why now.
Imagine writing a sales page that speaks directly to your person, that actually sounds like you — and knowing it’s going to work.
Imagine feeling proud to share it, because you’re not faking it or forcing it or being “too sales-y.”
No more second-guessing. No more stalling. Just clarity, confidence, and copy that converts.
I’ve used this exact formula to write every one of my own sales pages in the last year — from $9 tiny offers to full courses and coaching.
It’s helped me stop overthinking, write faster, and actually sell more — without the stress.
And I’ve seen other creators use it to finish their pages in a single afternoon, feel proud of their copy, and finally launch with confidence.
If you’re tired of second-guessing every word — and just want a clear path to a sales page that actually sells — I’d love to invite you get
The Sales Page Formula
It’s the exact structure I use to write all my own sales pages… and now it’s yours to follow, too.
Here’s what you get in the Sales Page Formula:
Total $120.00
Just $27
Or Get the WHOLE Low-Ticket Sales Engine BUNDLE:
Total
$461.00
Only $149
You might be thinking,
“I’ve already wasted so much time — what if this is just more busywork?”
Or, “What if I still don’t know what to say?”
Here’s the truth: this formula keeps you out of the weeds.
No more second-guessing every word. No more Googling “how to write a sales page” at midnight.
You’ll stop circling the page — and actually write it.
I know $27 might feel like a big ask when you’ve already spent time and energy trying to figure this out.
But compare it to what most people do instead:
- Spend hundreds on a copywriting course that never gets finished
- Hire someone else to write it — and still end up editing every word
- Burn hours Googling templates that don’t actually work
This formula gives you everything you need to write your own sales page — clearly, confidently, and without wasting another dollar.
And just to help you make this a total no-brainer,
I’m throwing in a bonus walkthrough — where I show you how I’ve used this exact formula to write a real sales page, start to finish.
Real Sales Page Walk-Through
You’ll see what each section looks like when it’s filled out, how it all flows together, and how to go from blank page to confident copy — without guessing.
Total $39.00
Included Free!
This bonus is only available for a limited time.
It’s the kind of behind-the-scenes training I could easily package up as its own product… but right now, it’s yours, free, when you grab the Sales Page Formula.
You might be wondering…
Nope. You just need to answer the prompts honestly — the formula does the heavy lifting for you.
It’s a printable PDF, designed to feel like a workbook. Just print it out, grab a pen, and start filling it in — no tech required.
Yes. It walks you through every single section — from first line to final CTA — so you’re never stuck wondering what’s next.
Absolutely. Once you’ve used the formula once, it’s yours to use again and again for future offers.
Because this is a digital product delivered instantly, there are no refunds — but I think you’re going to love having a clear, no-fluff way to finally get your sales page done.
I know what it’s like to have something you care deeply about — a product, a course, an idea you know can help someone — and still feel completely stuck on how to talk about it.
Not because you’re not smart enough. Not because your offer isn’t good.
But because the minute you try to write the words, it all starts to feel weird and salesy.
You overthink it. You doubt yourself. You want to get it right — but you have no idea what “right” even sounds like anymore.
I made this because I don’t want that to be the thing that holds you back.
I want you to have a way to say what matters, in a way that feels like you — and actually works.
Because selling something you love shouldn’t feel gross. It should feel like service.
About Shannon
Shannon Acheson is an author and creative business coach who helps small business owners build profitable online brands that fit their real lives. She grew HomeMadeLovely.com while homeschooling three children, wrote two books, partnered with over 100 brands and drew more than 20 million blog views.