Resources I love
Running a creative business doesn’t have to mean juggling fifty tools you don’t understand.
Here’s a list of what I actually use — and love — to keep things running behind the scenes. From email to product hosting to AI help, these are the tools that work for me (without the overwhelm).
A few links are affiliate links, but I only ever recommend things I personally use and trust.
Email + Marketing Tools
Kit
The only email marketing tool I use. I use it for everything from welcome sequences to sales funnels. (Formerly known as Convertkit.)
Try Kit (affiliate)
Email Marketing Heroes
Hands-down the best email training I’ve ever taken. These guys are brilliant and hilarious. I’ve based a lot of my email strategy on what they teach.
Check out EMH (affiliate)
Planoly
I use Planoly to plan and auto-post to Instagram. It’s visual, simple, and doesn’t make me want to cry.
Explore Planoly (affiliate)
Products + Courses
MemberVault
This is where all my digital products and courses live. It’s simple, customizable, and doesn’t charge based on how many products you have.
Check out MemberVault (affiliate)
Canva
My go-to for all things design — product PDFs, social posts, workbooks, you name it. The Pro version is worth it.
Try Canva Pro
Adobe
I use Bridge, Photoshop, and Acrobat when I need full creative control. It’s more complex than Canva but super powerful.
Explore Adobe (affiliate)
Hosting + Tech
BigScoots
I’ve used a lot of hosts over the years, and BigScoots is the only one I actually recommend. Their support is amazing.
Visit BigScoots (affiliate)
Vimeo
This is where I host all my course videos. No ads, no distractions — just clean, reliable video hosting.
Try Vimeo
Libsyn
This is where I host The Shannon Acheson Show and The Home Made Lovely Podcast. No affiliate link, but it does the job for podcast hosting.
Try Libsyn
AI + Editing Tools
ChatGPT
Yes, I use ChatGPT to brainstorm content, map out email sequences, and write outlines fast.
Try ChatGPT
Opus Clip
The fastest way I’ve found to turn long videos into short-form clips for social. It saves so much time.
Check out Opus (affiliate)